Customer Cases   /   Migration from Microsoft Dynamics CRM to Salesforce Loyalty Cloud
Retail

Migration from Microsoft Dynamics CRM to Salesforce Loyalty Cloud

Сlient:

A leading global travel experience provider, combining travel retail, food & beverage and convenience offerings across airports, motorways, cruise terminals, railway stations and other major travel hubs worldwide. The customer has leveraged conemis transition cloud and conemis expert services to migrate their loyalty data from Microsoft dynamics to a single Loyalty program, namely Salesforce Loyalty Cloud.

Challenges:

  • Complex data structures: Tens of millions of loyalty member records combined with extensive customizations.
  • Evolving source data model: Ongoing changes to the Microsoft Dynamics data model throughout the migration.
  • Business continuity: Maintaining uninterrupted loyalty operations while avoiding downtime or any impact on customers.
  • Tight timelines: Delivering a complex migration within an aggressive project schedule.
  • Integration complexity: Coordinating multiple systems, interfaces, and dependencies across the migration landscape.
  • Evolving project scope: Adapting to changing requirements and scope throughout the migration

Results:

  • Seamless data transition: Successfully delivered a smooth and controlled migration, ensuring excellent data quality in Salesforce Loyalty Cloud.
  • On-time, on-budget delivery: Completed the entire migration programme in less than six months, within the agreed budget.
  • Massive data volumes: Successfully migrated 322 million records and processed 565 million records in total.
  • Complex data transformation: Transformed and consolidated data from seven Microsoft Dynamics objects into 14 Salesforce Loyalty Cloud objects.

This data journey was mastered with conemis transition cloud, ensuring the transformation delivered on its promises without any disruptions.

Running a Similar Project?

Whether you’re migrating, consolidating, upgrading, or transforming your CRM, ERP or other systems, conemis enables your data journeys with a powerful platform to accelerate and de-risk your initiative.

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  • Pre-packaged, zero-code, AI-automated, and no middleware build required

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