Linking CRM on Demand to custom BI with conemis data pipeline


A company from Jordan - a multinational pharmaceutical group dedicated to improving the health and wellbeing of people in the markets they serve through the development, manufacture, and marketing of a broad range of solid, liquid, and injectable generic and in-licensed pharmaceutical products.


  • Phase 1 – create a Prototype limited to 2 data objects: Activity (a standard object) and Contact Product Classification(custom object)
  • Phase 2: Full Development to Production Level: create standard, custom, and child data objects
  • Conceptualization for full automation of data transfer process from CRMOD to BI database
  • Configuration of exports for relevant data objects
  • Implementation of scheduler for automated data transfer
  • Deployment and go-live for production setup


  • Successful migration in time
  • Full automation of data conversion with ctc​
  • All Attachments transferred to custom BI app
  • Live migration strategy with extra testing to ensure overall data quality
  • All data migrated including all data objects
  • Successful training provided by conemis