Customer Cases / Successful merging of different marketing data sources into Salesforce

Successful merging of different marketing data sources into Salesforce

Сlient:

A German leading global supplier to the automotive and industrial sectors with around 83,000 employees and approximately 200 locations in over 50 countries. It has a global network of manufacturing locations, research and development facilities, and sales companies.

Challenges:

Migration for the company’s marketing department from two data sources (Evalanche and Showtruck) to Salesforce
Existing sales configuration and data model extended to accommodate for marketing data
Marketing data to be transformed, loaded and incorporated into existing sales data
Further cleansing required in the destination to accommodate new entries, i.e. duplicates and merging

Results:

Successful consolidation from different marketing data sources into one target system
1000 source leads were cleansed, transformed and loaded as approximately 5000 split individuals, leads, and marketing consents
Quick turnaround of alignment, setup, and processing based on existing conemis license
Destination environment data records adjusted to accommodate the new marketing data

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This data journey was mastered with conemis transition cloud, ensuring the transformation delivered on its promises without any disruptions.

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